Blending Music and Sports with Juan “OG” Perez’

Born and raised in Harlem, ‘OG’ Juan first met Jay Z in 1996. Kareem ‘Biggs’ introduced ‘OG’ Juan to Jay Z, the Roc Nation icon. Kareem ‘Biggs’ is the co-founder of Roc-S-Fella records. The duo instantly became friends. It was a coincidence that the two shared a passion for sports. Later in 2003, Juan “OG” Perez and Jay Z went into sports bar business together. They founded a group of sports bars in various locations in New York City.

They named their first sports bar as 40/40 Club. The club is located in the Flatbush neighborhood of Brooklyn. Later on, the business the business expanded to cover five other locations in Brooklyn Atlanta, Las Vegas, and Atlantic City. The pair is the best allies, and Jay Z gave Jan the first shout out in The Black Album’s “OG Juan, Whattup?” lyrics. The shout-out was a reference to OG and his wife. During this time, ‘OG’ Juan owned ran Baseline Studios.

Music and sports are the two things at the core of the duo’s business intelligence. The NYC bars are famous for their celebrity guests and live music. Also, they serve as Hova & Friends’ game- spot. The walls of the club have gold-plated baseball balls that give it a touch of rare elegance. The architectural arrangement of the walls is designed to imitate a sound wave. The design brings out the duo’s belief that sports and music are inseparable.

The driving force in ‘OG’ Juan’s close relationship with Jay Z is the NYC sports. Jay-Z’s mega-hits always give the nod to “OG” as his business ally. Such lines include, “catch me at the X with OG at a Yankee game” on The Blueprint 3 banger. The NYC is a hot spot club in New York for sports celebrities. Celebrity athletes go to the club to seek ‘OG’ Juan’s advice, and this is a pointer to future for the brand in sports.

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