Status Labs is an online reputation management firm that has been making waves in a good way for the past couple of years. Led by CEO Darius Fisher, Status Labs has grown exponentially while grabbing clients from over 25 different countries. In a twist of irony, perhaps, Status Labs suffered from their own reputation crises a few years ago thanks to a former employee behaving inappropriately outside of his role at Status Labs. How did Status Labs respond? The same way that they advise their own clients.
When Fisher saw that Status Labs was facing a potential reputation problem a couple of years ago the company immediately made some proactive moves.
The first thing that Status Labs did was change the structure of their leadership, bringing in fresh blood at the top of the ladder. Next the company immediately went on the PR offensive by re-establishing themselves as a valuable member of their local community. This took the form in Status Labs reaching out to take part in several important local charities including: Caritas, Urban Roots, The Capital Food Bank of Texas and more. Cementing themselves as a company that gives back to the community makes it easier for the community to be more forgiving in the future.
Next up Fisher and the rest of Status Labs took a long inward look at the culture in their own office. Fisher knew that taking care of their employees should become priority number one. Giving stock options, catering lunches on Friday, and allowing trained pets in the office were just a few of the perks that were implemented. These things, along with company outings, made for a close knit group at the office and thus a better product at the end of the day.
Going through a reputation crisis isn’t exactly all bad so long as you learn from it. The way that Status Labs bounced back is an example of how to handle any sort of issue that gets thrown your way.
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