Fabletics is a company that is going against the grain when it comes to what is commonplace for brick-and-mortar stores. Quite a few companies have stores that are actually closing in 2017. Macy’s is one of those companies that is closing doors to several stores, but Kate Hudson has a different plan for Fabletics. This is a company that has a huge online presence, but brick-and-mortar stores were few. Kate Hudson has a great plan to change this within the next five years. There are some naysayers that are wondering why she would start a business online and proceed to open more stores, but there is a true method to her madness.
What Kate Hudson is doing is giving customers a chance to see lots of the garments on the internet, but she has brick and mortar stores for two main purposes. One of the reasons that she is opening more stores is because sales consultants can give more information about the VIP membership and the automatic shipments. Another reason that this brick and mortar store concept is popular has to do with the fact that women want to try these clothes on.
When it comes to athletic clothing one can never be too safe. No one wants to exercise in anything that they are going to be uncomfortable in. Kate is aware of this, and she is making preparations for people to get their clothing in a way where they can try it on before they buy it. This is going to be a big thing for people that are actually losing weight when they are working out. Kate knows that there is a growth strategy behind opening brick-and-mortar stores, and there is a demand for this. There would be no other reason to do this unless there was a customer demand in place that could guarantee some level of success.
Kate knows that in competing with Amazon that this is one of the things that she would have to do. It will be the thing that turns the Fabletics brand in a different direction. She has already saturated a large part of her online market, and now she is reaching out to those customers that may have never heard of the brand because they just do not shop online. It is an excellent plan that has been executed quite well through a more expansive marketing campaign through commercials.