Fabletics is the vision and inspiration of Kate Hudson, and she wishes to make the company more accessible to the general public with a new concept known as reverse-showrooming. This article explains how Fabletics uses the concept to attract customers, and they are giving customers what they need in a new brick-and-mortar store just as they would online. The company is growing so quickly that they cannot keep up with demand, and their sales techniques simply make selling easier.
#1: How Does The Reverse Showroom Work?
Companies that exist primarily online may reverse their showrooms to ensure their customers know what they are getting upon entering a real store. Amazon has done this in the past, and Fabletics will do the same. The company plans to open over 100 stores in North America, and women entering the stores will be familiar with the products ahead of time because of the Fabletics website.
#2: Selling In Stores Is A Different Animal
Selling through a chain of stores is quite different, and Fabletics believes they must make their store experience better than shopping online. They wish to have more products in stores, and they are looking at ways they may fill their stores with products women will love. They want women to come in to try on clothes, and they may go home to buy more clothes online. The company is determined to help all women purchase their clothes in a place that makes them comfortable, and they are willing to make the stores and website a bit different to make it happen.
#3: The Subscription Service
The subscription service from Fabletics has been a boon for many women who are looking for better clothing, and they wish to use their clothes to live a whole day without changing. The company wishes to send women clothes they may interchange during the day and the clothes are to be found in their stores. Each store will have clothing that is perfect for women in the area, and Kate Hudson believes in reaching out to busy women who simply do not have time in their day for any fancy clothes.
#4: How Will Fabletics Fit?
The Fabletics brand was cut to fit every woman, and it ensures a woman has the clothing that will flatter her body. She must have clothes that will trust, and she must wear them every day to flatter her body. She will find herself smiling when she is in the right clothes, and she will avoid feeling as though she has picked something that does not work. The clothes are meant to be worn in any setting, and they will help women feel good about themselves even at the gym.
The clothing that women wear must be found in places that help them look and feel their best. Fabletics is expanding to proper stores with a new infusion of capital, and they will present the world with clothes that are easy to wear, beautiful and help women keep up their schedules.