Every business person aims to begin a business and gain large returns. The other objective is to make a name for themselves and become the most prominent persons in the world. Roberto Santiago achieved this two goals. However, his approach was different. His goal was different and noble. He wanted to revive the entertainment sector in Joao Pessoa. He had realized that they had to travel to get to the luxury joints. For this reasons, many occupants decided to give up this part of their lives.
Roberto Santiago began his journey by studying Business Administration. He went to school at both Pio-X-Marist College and the University of Joao Pessoa. This was going to help him in his investment project.
The first place he worked was at the Café Rosa. Café Rosa is a home décor company. Santiago was very observant and learned a lot in Café Rosa. He, therefore, decided to begin his cartonnage company. He made cardboards using cartons. The company grew and was ranked among the prestigious home décor companies in Brazil.
Despite the cartonnage company catching up, he had a goal that he had to achieve. He had to give his people the ultimate recreational center. For this reason, he bought land in 1987, and he bought the land on which Roberto Santiago Manaira Mall is built and commenced the project. In 1989, he launched the project.
The Roberto Santiago immediately transformed the lives of the people. The mall became the new hanging out the joint for everyone. This is because of the numerous activities that they would do. Friends hooked up for a drink, and families met to share a meal and couples came for a romantic dinner to rekindle their love. Roberto Santiago was right, his people needed to have fun, it is the lack of the facilities that blocked them.
Besides the entertainment sector, the Roberto Santiago Manaira Mall has improved the economy of the area. Many residents got an opportunity to work at the mall. It absorbed a lot of unemployed people in the area.
Due to the great infrastructure and social amenities, the area attracted other investors. These have led to the provision of quality goods and standardized prices as a result of competition. The residents also enjoy a variety to choose from, during their shopping.
Roberto Santiago’s investment can only be described as a life changer. It has transformed the lives of his people in all aspects.
Other investors should learn that their many ways of achieving a prominent status in the society. It doesn’t have to be based on the money. It can be based on the compassion to improve the life of their people.
Roberto Santiago is a legendary in Brazil and the rest of the world that other investors should strive to emulate.